Google has updated it's new search algorithm last year which is named Hummingbird. This change in Google search has affected about 90% search result. Hummingbird is not only an updated version rather it's a totally new algorithm which mainly focuses on consumer's need based on conversational queries such as questions. Hummingbird is highly developed for improving search result. Therefore site's must contain helpful content in order to stay at the top pages of Google according to Hummingbird. Hummingbird has a great impact on Google SEO strategy. Many old SEO techniques are dead with the arrival of Hummingbird. Therefore we need to approach towards new Google SEO techniques which are described below.
1. Google Hummingbird is question based algorithm. So you need to add question based words in your content for better Google SEO rank. But never add question based words randomly or you may get blacklisted.For example you can use...
How to.....
Where is the.....
What is the..... etc.
2. Now Google is not depends on bold or italic words. So stay away from making your keywords bold or italic. In case of Google Hummingbird this is not any more good SEO practice.
3. Try to keep your main keywords in the title of your article. Title is the most important SEO fact for better Google search result.
4. Use tags for your article. Generally many people neglect tags which is totally a bad practice. Search engines use tags for their searching purpose. Impact of tags is very extreme in case of Google SEO.
5. Search description or meta description is another essential part of good SEO practice. Search engines get an idea about the site or page through it's description. Therefore description plays great roll in Google SEO rank.
6. Again I have to say a traditional quote. That is "Never do copy and paste". Hummingbird is much more strict in this case. If you are spotted as a copy-paster you may be penalized by Google.
7. Guest posting was an effective SEO method in the past. But now it's horrible for SEO strategy. If Google finds any guest post that is made to promote any product, blog or website, it can harm your site's SEO result.
8. Alt tags is still working well for Google SEO result. Try to use you most targeted keywords in alt tag of image, flash or video. You can also use title for images to make your search result more effective.
9. Page speed is another important case for Google SEO. If your site takes long time to load, you may miss both visitors and search engine bots.
10. Number of mobiles and smartphones is increasing at the speed of rocket (imaginary sense). So your site must be ready for this challenge. Google also prefer site's that are optimized for mobile. Thus site's that are optimized for both PC and mobile can bring more visitors by increasing Google SEO ranking.
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